新媒体营销思考:网络赚钱别卖乖
现在网络赚钱势头很猛,网络赚钱也进入高峰期,连留言都变成网络创业类的了。前些日子有位从事保健品网赚的网友来咨询新智诚,谈到了他的苦恼。
【案例】博客有点嚣张
他的博客可以说是很有名的网络赚钱博客。博客里,他畅谈他如何利用博客赚钱,同时也会定期公布他每个月从博客获取的收入。除了网络赚钱外,他也很努力在做 SEO,以提高他的网站在搜索引擎上的排名。
他说很自豪的一点,是他的网站“网络赚钱”这个关键词是Google 搜索引擎排前列 (在国外,很少人会提到自己网站在雅虎或是 MSN 搜索引擎上的排名)。
而几个星期前,网站的“网络赚钱”排名突然不见了。更有甚者,就连别人相关的类似关键词时,他的网站也不在第一页。
很明显地,这位网友是被 Google 惩罚了。不仅“网络赚钱”这个关键词下没有排到名,而且连他自己的名字排名也变得很后面。这很明显, Google 拿这种代表性人物开刀,告诉大家说:“不要太嚣张”。
【剖析】树大招风
这位网友为什么会被罚呢?综合分析如下:
一.马儿跑得太快
他的博客网站以太快的速度增加了太多相同的链接。
为了鼓励别人连到他的网站,其宣布说只要有人写一篇有关他博客的文章,并且照他的链接规定到他的网页 (用某个固定的链接文字连到某一页),他就会链接回那个网站。其博客首页是 PR5,这也让许多人趋之若鹜,因此使得他的博客网站很快速地获得许多链接。
这种做法虽然并不是作弊,可是就搜索引擎看来是很不自然的 (怎么会这么快就有这么多链接,而且 anchor text 都完全一样!嗯,这一定有问题)。
二.吃到路边毒草
由于他并没有限制哪些博客可以参加他的链接活动,因此他的博客网站有可能连到一些不佳的博客。
虽然你无法控制有谁要链接到你的网站,可是你完全可以控制你要连到哪些网站。所以,他就有可能链接到了某些质量不佳的网站,因而对他的排名造成负面的影响。
三.太贪吃了
他的博客网站有提供付费链接。
Google 是不喜欢付费链接的(这就是为什么新智诚独立博客一直没有付费广告的主要原因),而在他的博客中运用的许多付费链接的方式。
四.得了便宜还卖乖
以上三点其实可能都还不是那么严重。问题是,他很公开地讨论他的博客网站如何从买卖链接中受益。对 Google 来说,这难免有一点“得了便宜还卖乖”的感觉。
延伸思考:
1. 不是所有的排名都是自动的;Google 也会以人工的方式调整排名顺序。
2. 做事最好低调一点,不要有什么进展就大肆喧嚷,唯恐天下不知。你的宣传吸引来的关注,有些可能不是你想要的。
点石成金:- 新媒体营销秘方之一:第一次亲密接触
- 社群营销之顺手牵羊
- 个体新媒体营销试论
- 新智诚博客思想库(1)
- Web3.0村
- 新媒体营销秘方之二:对话四大件
- 新媒体作家十大技能(2)
- 企业新媒体:学习美国好榜样
- 新智诚博客思想库(2):博客战略
- 网络文化权力论(3)
画龙点睛:
新媒体营销库
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